Points of Scale — Retail Promotions: The Agency Point of View

Maximizing Agency Resources with Creative Automation in Retail Marketing

In our first episode, we showed how creative automation can slash the average time to market of promotional campaigns in Retail.

During our second episode, we exlored how creative autolation can empower local store owners to localize, personalize, and self-serve the brand assets they need to drive local businesses.

In this episode, we'll focus on agencies serving retail brands. Matt Leese from Hogarth (a WPP company) will be joining our panel discussion and we'll discuss how in the fast-paced world of Retail, marketing agencies are the trusted extended teams for large brands. They play a crucial role in conceiving, designing, producing, and executing promotional campaigns, working closely with brand and trade marketing teams on the client side.

The challenges in today's landscape for marketing agencies revolve around speed and cost. With tight deadlines and critical time windows to meet, agencies face constant scrutiny of their hours worked and budgets spent. Striking the perfect balance between cost and output is essential, as the pressure to deliver results efficiently intensifies.

So, how can agencies adopt creative automation to address these challenges successfully? How can they ensure speedy and on-brand campaigns while collaborating seamlessly with their client counterparts, without exceeding time and budget constraints? Join our panel on October 10th to learn more and weigh in.